Rolls-Royce Motor Cars Ltd is a company specializing in the production of luxury cars under the Rolls-Royce brand.
The company was founded in 1904 and named after its creators - merchant Charles Stewart Rolls (Charles Rolls) and engineer Frederick Henry Royce (Henry Royce). Two intertwined letters "R" and inscriptions made in academic font in the company's logo were on a red background until 1933. After the death of the last of the founders, Royce, the background turned black
The first Rolls-Royce, assembled in Manchester in November 1904, is now privately owned by the Love family. The Rolls-Royce company itself, for which it was a matter of not only prestige but also honor to get the earliest surviving car at its disposal, was never able to take possession of this legendary car. One can only fantasize about the amount of the proposed transaction, but the historical Rolls-Royce is still there...
Since 1904-1906, the new Rolls-Royce LTD company has been producing several models of 12PS, 15PS, 20PS, 30PS - small two-cylinder cars, as well as cars with three-cylinder (only 6 such cars were produced) and four-cylinder engines, with a "six" consisting of two blocks - two and four cylinders, and even an eight-cylinder "Legalimit".
New luxury cars quickly gained success in the market. Their good reputation has increased with victories in auto racing. The light four-cylinder model Rolls-Royce 20 PS (driver C. S. Rolls) with an engine power of 20 hp was the first to achieve a triumph in the Tourist Trophy rally in 1906. It was followed by a new record in the Monte Carlo London rally, as well as victories in the USA, including the Silver Trophy in Empire City and a new record for cars with a capacity of up to 60 hp in Ormond Beach in Florida. All the successes were achieved by cars developed on the basis of the "Royce Prototype", of which about 100 copies were produced before 1907.
But the true birth of the legendary brand happened a little later: only in 1906, when Rolls-Royce introduced the first Rolls-Royce 40/50 HP chassis under the factory number 60551. Soon this car was given an unusual name - "Silver Ghost" (Silver Spirit).
"Silver Ghost" has become almost the most famous car on the planet. Already in 1907, the creators advertised it as "the best car in the world."
The follower of the Rolls-Royce 40/50 Silver Ghost model was the majestic and very expensive Rolls-Royce Phantom I, which appeared in 1925. The car was not very successful because of the old-fashioned design and not good enough handling. As a result, it was replaced by the Rolls-Royce Phantom II in 1929. In total , 2,212 Phantom I model cars were produced .
In 1931, Rolls-Royce acquired its competitor, who got into a difficult financial situation - the Bentley company, which has an established reputation as a manufacturer of good-quality, expensive and reliable sports cars and limousines, very similar in basic parameters to Rolls-Royce.
The Bentley brand has been preserved to this day. It became the basis for the model released after the Second World War with an all-metal stamped MK VI body, which, in turn, served as the prototype of the Continental model ("Continental").
Since 1949, classic luxury cars have received the names "Silver Wraith" (Silver Wraith), "Silver Dawn" (Silver Dawn), "Silver Cloud" (Silver Cloud), permeated with the spirit of nostalgia, in 1965 replaced by "Silver Shadow" (Silver Shadow). The Phantom V and VI series were produced on the same chassis as the Silver Cloud.
The prestige of the Rolls-Royce brand was so great that in the 50s the company became a supplier of cars for the British royal house and many ruling and aristocratic families of the world. In total, the illustrious couple has five Rolls-Royce cars: Rolls-Royce Phantom-IV 1955, with a body from Mulliner-Park-Ward, two Rolls-Royce Phantom-V 1960 and 1961, with a body from Mulliner-Park-Ward, one of the Rolls-Royce Phantom V, two Rolls-Royce Phantom-VI 1978, with a body from Mulliner-Park-Ward. All cars have a very solid spar frame and a "limousine" body with a lifting glass partition behind the front seat. The last two models are equipped with power steering and hydromechanical gearboxes.
On February 04, 1971, the company was officially declared bankrupt. Rolls-Royce, as a national treasure, was saved by the British government by investing about $ 250 million in the business.
The two-door elite convertible Rolls-Royce Corniche (Rolls-Royce Corniche) was developed in 1971. The model was produced until 1995.
Rolls-Royce Camague (Rolls-Royce Camarque) became in 1975 the first production car of the company developed by foreign designers.
The four-door model Rolls-Royce Silver Wraith II (Rolls-Royce Silver Spirit II) was presented in 1977 at the Geneva Motor Show. The limousine had a V-shaped eight-cylinder engine (6.75 liters.) and a load-bearing body.
In 1982, the Silver Spirit was released, equipped with a V8 engine, according to experts, not without the influence of Cadillac executive cars.
Rolls-Royce Silver Spur (Rolls-Royce Silver Spur) was produced in parallel with the Rolls-Royce Silver Spirit model. This model was the most popular Rolls-Royce car in the USA.
The Rolls-Royce Park Ward model, with a 6-7-seat "limousine" body, is intended for representative purposes only. Nevertheless, in official catalogs, the model is positioned as a "sedan". The Park Ward was first presented at the Frankfurt International Motor Show in September 1991.
For its 90th anniversary, in 1994, the company released the Rolls-Royce Flying Spur (Rolls-Royce Flying Spur) model, a limited edition of 50 cars. Flying Spur - is an upgraded version of the Rolls-Royce Silver Spur.
Rolls-Royce Silver Dawn is a new name given to the well-known Silver Spirit model at the end of 1996, after another modernization.
The Rolls-Royce Silver Spur II Touring Limousine was Rolls-Royce's most prestigious model. Annual production is no more than 25 pieces. A car worth under 300 thousand dollars is affordable only for very wealthy gentlemen.
Rolls-Royce Silver Seraph, which debuted at the international Automobile Exhibition in Geneva in 1998, became the first fundamentally new model of the company for more than 18 years. This model has been developed by Rolls-Royce since 1994 and was supposed to replace the Rolls-Royce Silver Dawn.
In 1998, the German BMW concern gained control of the company. Volkswagen, during the battle for Rolls-Royce & Bentley, received all the car factories in Crewe and the Bentley brand.
In the spring of 2000, two novelties appeared on the Silver Seraph chassis at once under well-known names: the Corniche convertible and the 4-door elongated Park Ward sedan. Now Rolls-Royce managers are logically counting on the growth of popularity. For example, many Hollywood celebrities from Beverly Hills will want to replace their old convertibles, and there will be several dozen buyers for the executive Park Ward.
The Rolls-Royce trademark has been fully owned by BMW since January 1, 2003. The current company in Crewe, owned by the Volkswagen Group, will produce only cars under the Bentley brand.
The premiere of the new Rolls-Royce model 2003 took place on January 5 at the International Auto Show in Detroit.
Rolls-Royce has unveiled the 100EX model, an impressive prototype with a soft convertible, created in honor of the centenary of the most famous car brand in the world. Created in an uncompromising manner, it seems to embody an age of elegance and engineering, and at the same time determines the future direction of the brand's development.
The first model of the Rolls-Royce Phantom Drophead Coupe, which was presented last month at the Detroit Auto Show, was sold at auction in Naples (Florida) a few days ago for a record amount of $ 2 million.
It will be on sale in Moscow since 2008.
Rolls-Royce has announced the release of a new EX101 model -an elegant coupe with a hard roof.
There are already the first sketches of the new Rolls-Royce model.
The new car, which received the working name RR4, will be smaller than the Phantom and will receive a completely new unique Rolls-Royce engine.
The design concept was approved in 2007, and engineering developments are now in full swing.
The production facilities of the Goodwood plant are undergoing a full-scale restructuring focused on RR4 – the capacities of the woodworking, leather and paint shops are increasing, and the second assembly line is also in the installation stage. Next year, the company switches to a two-shift mode of operation.
The chief designer, Ian Cameron, says, "Effortless performance, a benchmark level of comfort and efficiency, executed with the greatest care and attention, remain the main principles of Rolls-Royce design. The RR4 model has a more informal component compared to the Phantom models, with a greater emphasis on driving. In terms of design, this is expressed in slightly reduced dimensions and more organic forms of the model, at the same time, with more powerful, purposeful proportions. This is the most authentic and uncompromising Rolls-Royce in every sense."
"The RR4 model will be a key event in the history of Rolls-Royce cars," added Ian Robertson, Chairman of the Board of Directors of Rolls-Roycemotorcarsltd., "The business continues to develop actively, and the introduction of this new model will serve to flourish the attractiveness of the brand. We are looking forward to this new chapter of our history with impatience and confidence."
During 2009, further details of the design and engineering design will become known.